Budget Buddy—A Fun & Simple Budgeting App for Gen Z

Overview

Explainer Video

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About this Product Design Challenge:

Are traditional finance apps too complex, overwhelming, or just plain boring? Budget Buddy is here to change that.


This app is designed to simplify budgeting, make tracking expenses less stressful, and turn saving into a habit.


My design approach combines clear focuses, bold visuals, step-by-step guidance, and gamification—making money management feel less like a chore and more like a win.

Target Users:

  • College students and recent grads

  • Young professionals

  • Anyone new to budgeting

Why Budget Buddy?

  • Cuts out the noise with a clear, engaging interface

  • Simplifies budgeting and planning

  • Builds real habits — one small step at a time

  • Adds fun through gamification features

Explainer Video:

This is a short animated video I created as part of the design challenge. In the video, I try exploring how motion design and storytelling can elevate narrative, transforming content into something more approachable, and engaging.

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